Nike - Complete the Look (Stylitics)

"Complete The Look" is a functionality build within the Nike space thanks to a third party company called Stylitics. What this functionality does is, thanks to an algorithm, allows the consumers to see how a certain product would look featured in an outfit. The outfits are build either by specific business request or automatically by the algorithm. The tool makes sure to be constantly up to date with stock availability and specific rules made by the owner of the area of business it concerned. I was focused on the implementation of the tool within the Kids' space.

We approached this implementation by having a 30/60/90 approach:

In the first 30 days I was responsible to: familiarise with the tool, understand what rules were to be followed in order for the consumer to have the smoothest experience possible, implement the functionality for Older Kids and connect with both internal and external stakeholders weekly or via e-mail.
By the 60 day mark I was in charge of: keeping up to date my team mates by sharing the results and understanding what were their needs based on their area of responsibility, start to implement the functionality to make sure that the items featured were indeed available and maintain the communication with all the stakeholders up to date.
By the 90 day mark I was in charge of: consolidating a way to share Stylitics results with my team, make sure that all the main categories were covered, leverage the functionality for other areas of the business and monitor ways to improve its use.

The result of this strategy was an increase of AOV by 15% and an overall increase in traffic by 17% to the items featured in a "Complete the Look" outfit compared to the ones that were not featured.

Nike - Pile the Mile 2.0/Wellness Wednesday engagement strategy

"Pile the Mile 2.0" (PTM 2.0) was a 3-months long employee challenge where participants were divided into teams of about 8 to 10 people across the global technology team and the scope of this challenge was to "pile" the highest amount of kilometres by walking or running.

"Wellness Wednesday" was in support of the Pile the Mile challenge and it was aimed both for PTM 2.0 participants and for non participants. Every Wednesday there would be a class online with either a internal fitness instructor or an external. Class would include Yoga, Meditation and so on.
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For this project, I worked in a team of 7 people and I was in charge, along with 3 other teammates, of the communication strategy to make sure the participants were engaged along the challenge.

After brainstorming our approach, we divided the strategy into 3 major sections:

Slack channel: we created a slack channel for the challenge participants where we would share resources that would keep the participants motivated to keep going, keeping in mind to not overwhelm the participants. I came up with a calendar with all that we wanted to share divided in colours matching one of the topics between Fun, Educational and Inspirational. The calendar would change according to the data collected so if for example a post about pets was having more engagement than a post about water intake, I would try to mix and match and evaluate the performance.
Internal email: while the communication on the slack channel was on weekly basis, the email communication was bi-weekly. On the email we would share how the teams were doing, relevant apps that could be used for the PTM 2.0 challenge and the schedule for Wellness Wednesday. We used an automated email campaign software to create and send the emails.
Video content: in support of this project, we decided to create 2 videos that would showcase what how both the challenge and the wellness sessions would look like for a possible participant. I would come up with a story board to present the team and we would discuss on changes. Most of the clips were recoded by me and I was also in charge of the video editing. After having a draft, I would share it with the team to gather feedback and change the videos accordingly.

Example of "fun" content shared on Slack.

Video to advertise the challenge prior to its start.

Video to increase engagement after noticing that the participation on the sessions was lower than expected.

The result of this strategy was an increase of engagement by 27% compared to the previous edition and a "drop out" rate of 13% compared to last edition's 17%.

Nike - Complete the Look (Stylitics)

Nike - Pile the Mile 2.0/Wellness Wednesday engagement strategy

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